• Apr 21st 2008 at 1:57PM
  • 17
Click above for high-res gallery of the Roewe 550

Shanghai Automotive Industry Corporation debuted the Roewe 550 over the weekend at the Auto China show in Beijing, and it joins the 750 in a lineup that was designed and engineered entirely in Britain. For those who don't remember the story, a little history lesson might be in order. SAIC fought long and hard against cross-town Chinese rival Nanjing for the right to purchase the bankrupt English automotive brand Rover. SAIC won the battle, but didn't secure the rights to the Rover name. Hence, Roewe was born and the 750 debuted as a rebadged version of the Rover 75. The Roewe 550, however, is its own car with a design that doesn't carry forward any obvious cues from Rover. Based on a shortened version of the Rover 75 platform, the 550 was reportedly being developed before MG Rover bit the dust in 2005, and SAIC has made sure to keep the car palatable to European tastes as it plans to sell the 550 in Europe eventually.

The 550 features a clean and tasteful exterior design, though some at the show note its interior isn't made of the highest quality materials. We do, however, like the digital gauge cluster that wraps around the analog tach, as well as the flush nav screen. The 550's available engines, however, are not as impressive and include the same 1.8T and 1.6L K-Series four-cylinders, as well as a 2.0L diesel, that were sold in Rovers before the company collapsed. Autocar points out it's also possible that the 550 could be badged as an MG in Europe, as SAIC recently bought its rival Nanjing, which settled for buying the MG name when it lost the bid to own Rover's assets.

Check out the new Roewe 550 in our high-res gallery below.

All photos Copyright ©2008 Ibiza Wang / Weblogs, Inc.

[Source: Autoblog Chinese, Autocar]

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    • 1 Second Ago
      • 7 Years Ago
      The parking brake handle is quite a nice touch.
      Overall very well done.
      • 7 Years Ago
      Combine british automotive technology with chinese manufacturing skills? But in all seriousness, SAIC probably skipped some 20yrs. of growing pain buying off rover.
      • 7 Years Ago
      I love the look, I love the car, I love the design. Just one thing, whose f*king idea was it to place a tweeter behind a door handle?!
      • 7 Years Ago
      Not bad.
      • 7 Years Ago
      I like the styling, it reminds me of a J-Spec Nissan.

      Any chance we'll get this as a Sterling 550?
      • 7 Years Ago
      Terrible live shots--definitely agree. I think it is a good looking car. At least its not a total copy of any one particular car.
      • 7 Years Ago
      Mmmmmmm....can someone say B6 Passat?
      • 7 Years Ago
      Not sure what photog tried being artsy with creative angles, but ugh. No side view shots, further back interior shots?
      • 7 Years Ago
      I like it a lot. It's the first Chinese car that actually has caught my eye.
      • 7 Years Ago
      I don't think it's even close, but this has got to be the best looking Chinese sedan to this date. The instrument panel needs some work, but the interior looks very nice.
      • 7 Years Ago
      i only see a touch of VW in picture 2 (front shot)
      • 7 Years Ago
      I wouldn't call it "good looking". Interesting? yes. Good looking? Hardly.

      The CTS is good looking, this is not.

      The XF is good looking, this is not.

      I could go on.
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