Now that it's almost over, BMW of Lincoln should be glad that the firestorm of negative media attention with which it's had to deal is about to end. That's what you would think, but this particular dealership seems to relish in making the wrong choices. Autoblog reader Dale pointed us to this advert that was emailed to him from the Husker Auto Group, which paints the whole ordeal as a case of the dealership bending over backwards to make a customer happy. Read the most choice paragraph below.
Being the honorable dealership that Husker is, [it] agreed to honor the price of $60,000 for the BMW E90 M3. This vehicle typically would have been priced around $70,000. At Husker BMW, we honor all contracts. And in this case we covered the $10,000 for the vehicle to make our customer happy.
True, the Husker Auto Group eventually honored the auction that Ken rightfully won, but we'd hardly describe its behavior as honorable. The decision to let go of the car for $10k below sticker appears motivated less by the desire to make Ken happy than to get out from under the harsh spotlight of attention that was aimed at the dealership by a loosely organized but large group of compassionate internet citizens. The last thing this dealership should be doing is bragging about its customer service.