March 2008 was the first month of sales for the Jaguar XF, and while we haven't seen any around town yet, the Hail Mary sedan from Coventry is selling extremely well... at least by Jaguar standards. The Jaguar brand has consistently been losing sales month over month since we began reporting sales numbers in our By the Numbers posts. In February 2008, the brand sold just 1,063 units. As you've already seen, March 2008 sales numbers have been released, and the XF by itself sold 1,161 units, a number that's sure to grow as the sport sedan penetrates the media and its marketing campaign gets off the ground. Because of the XF's sales performance last month, the brand sold 1,752 units in March 2008, its best performance since July 2006 when it moved 1,997 units. If Jaguar does rebound on the back of the XF, it's too bad Ford won't be around to enjoy the fruits of its investment.
[Source: Jaguar sales numbers]