The participants aren't expected to actually chase down the lost kiddies as they cover ground, though. Each of the 100 teams participating is assigned a missing child report, and they take it upon themselves to make as much noise as possible about their adopted case in each of the cities they visit as they make their way from Baton Rouge, Lousisiana, to Grand Rapids, Michigan. All in all, 3,500 miles are covered over the course of nine days. As a result of last year's inaugural event, the participants helped the Child Rescue Network find 12 missing children. This year's event takes on an 80's theme (Burt Reynolds mustache optional) and runs from September 25 to October 4. The cost of entry is $6,800 per vehicle, with preference given to teams referred by existing ones. Check out FireballRun.com for more info.
[Source: FireballRun.com via Luxist]