Yee-haw! Toyota Tundra named TOTY by... farmers?

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Congrats to the Toyota Tundra. It has just been named "Truck of the Year" by Farm Industry News, a leading product and technology magazine for "high-income, Midwestern farmers" (their words, not ours). Though an accolade from FIM doesn't carry as much weight with normal shoppers as does a pair of golden calipers from Motor Trend, the award is still significant. As automakers watch buyers turn away from trucks as lifestyle vehicles, the endorsement of a magazine read by people who actually use a truck for its intended purpose has its own gravitas.

Then again, just how does a farm magazine determine the truck of the year? In the case of Farm Industry News, you simply add up all of the reader responses to product information (you know, those tear-out cards) and determine which is most popular. Considering the Toyota Tundra was all-new last year, it probably goes without saying that it was going to make the biggest splash!

[Source: Farm Industry News]



LOUISVILLE, KY. – Farm Industry News, one of the leading agriculture trade publications in the United States, has selected the Toyota Tundra as its truck of the year.

Toyota was cited at the magazine's FinOvation awards reception held during the National Farm Machinery Show in Louisville in February. The readers of Farm Industry News chose the Tundra as the most innovative product in the trucks category. On hand to accept the award for Toyota was Scott Neiheisel, regional marketing manager for Toyota Motor Sales, USA, Inc. – Cincinnati region.

The FinOvation awards are presented annually to products drawing the greatest number of reader responses to product information published in the magazine throughout the year. The FinOvation winners represent the most innovative products that came to market last year. The winners will be featured in an upcoming issue of Farm Industry News.

The all-new Tundra, introduced in 2007, sets a new benchmark in the full-size pickup truck segment for performance, capability and standard safety features. The 2008 Tundra full-size pickup lineup offers a choice of 44 model variations in three cab styles as well as three wheelbases, three bed lengths, three engines and a trio of trim levels.

About Farm Industry News

Farm Industry News focuses exclusively on providing farmers with information that helps them make the best use of their input dollars. Each issue delivers stories about new products and services, high-tech agricultural developments and industry trends that could influence their buying decisions. Farm Industry News' circulation is 205,000 readers. The FinOvation awards reflect the publication's recognition of a farmer's need for detailed product information. The award is given to innovative marketers who meet those needs.

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