Toyota wants to sell 1 million hybrids per year

Shortly after the turn of the decade, Toyota expects sales of its hybrid vehicles to crest the one million unit per year mark. ToMoCo's goal may seem a bit ambitious considering that it's only sold about 1.25 million hybrids since the Prius' introduction in 1997, but the alternative-power push will mainly be fueled by sales of upcoming plug-in hybrid models and Toyota's aim to equip every vehicle in its lineup with a hybrid drivetrain by 2020.

Testing of the plug-in version of the Prius is about to begin in the U.S., Europe and Japan, equipped with a fancy-schmancy lithium-ion battery that's being developed by Toyota and Panasonic EV Energy Co. Sales should start around 2010, assuming that all is well with the power-pack, and we're expecting even more Synergy-Drive models to bow during the upcoming 2008 show season.

[Source: Automotive News – Sub. Req.]

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