Below is a Reuters video interview with the Skybus CEO and CFO. The CFO says they bought fuel-efficient planes, pilots fly efficiently and, while they hedge the costs of fuel, sooner or later the airline will pay the full cost of fuel. The efficient use of fuel is green but in the Reuters interview, the CEO says the airline lowers price so much that people take flights they would not otherwise.
That's the ironic, un-green thing about improving efficiency in transport (which we would assume reduces pollution): The cost savings may be so high that it actually increases pollution. When more people can use the transport method, even though each mile traveled is much cleaner, the net effect is not exactly eco-friendly.
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