Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month.
According to a report by Thomson Financial, the coupe alone should account for over 20,000 sales annually and with the addition of the convertible version expected to hit in spring of '08, there's no where to go but up. The primary question that will be answered early next year is who will be buying the new "compact" Bimmer, and whether or not the coupe will draw more buyers into the BMW fold or if it will merely cannibalize sales of the Bavarian's best-selling 3-series.
[Source: Forbes]
According to a report by Thomson Financial, the coupe alone should account for over 20,000 sales annually and with the addition of the convertible version expected to hit in spring of '08, there's no where to go but up. The primary question that will be answered early next year is who will be buying the new "compact" Bimmer, and whether or not the coupe will draw more buyers into the BMW fold or if it will merely cannibalize sales of the Bavarian's best-selling 3-series.
[Source: Forbes]
Sign in to post
Please sign in to leave a comment.
Continue