The Midwest has not traditionally been one of Toyota's
strongest markets although the new Tundra
pick-up has been showing good percentage growth in the region. In spite of that growth, total volumes are still pretty low. To try and boost demand Toyota announced earlier this year that they would add a flex-fuel option to the Tundra in 2009. They are doing this in spite of being very critical of corn ethanol
which is pretty much the only available type commercially available in the US right now. When the flex-fuel Tundra is introduced Toyota doesn't plan to promote as being particularly green, at least in the short-term. If and when cellulosic ethanol does become widely available, that may all change.
[Source: Wards Auto World]