For those customers who appreciate fine craftsmanship, opening the trunk of their new six-figure Italian GT can provide nearly as much excitement as the car itself. Okay, maybe not that much, but the custom fitted luggage found in the boot of The Boot's most exquisite touring cars has an appeal all its own. Ferrari has been at it for years with Schedoni leathercrafters, but with Maserati coming into its own, the Trident marque needed to offer its customers something special to put in the trunk. So they hitched up with one of the biggest names in the Italian fashion industry: Salvatore Ferragamo, a company best known for providing Hollywood with their red-carpet footwear.
The partnership was initially announced with the launch of the GranTurismo at the Geneva auto show - you'll forgive us if we missed it, we were a little preoccupied with the car itself. In any event, the joint venture between the two stoic Italian crafthouses just launched a new website highlighting the range of custom fitted leather luggage.
Follow the link for more information or the jump for the press release.
[Source: Salvatore Ferragamo via Italiaspeed]
The range includes a large suitcase, a smaller weekend bag, a fold-over garment case, a beauty kit and, no kidding, a shoe bag. They've all been specially designed with a motif evocative of the GranTurismo's distinctive grille, and can be ordered with two choices of leather - glossy Firenze or sporty Modena - in dark brown or Maserati blue, and black or dark purple, respectively.
PRESS RELEASE:
Destination Luxury
Maserati and Salvatore Ferragamo: GranTurismo, a class apart
Departure: Geneva, 6th March 2007
1st Stage – Geneva.
Salvatore Ferragamo, world leader in the production of luxury goods and accessories, is ready to
makes its debut into the world of cars, aboard the Maserati GranTurismo.
Two major luxury Made in Italy brands join forces at the Geneva Motor Show, celebrating an
unprecedented union, thus making exclusive co-branding official.
A two year project of creativity in the pursuit of luxury!
2nd Stage – The Italian dream.
Maserati and Ferragamo, two companies whose parallel lives have left their imprints on fashion
and design throughout the last century and until today. Around the same time that Maserati was
founded in 1914 in Bologna, Salvatore Ferragamo first set foot in the United States. From simple
cobbler to "Shoemaker to the stars": an all Italian dream. The first store, the "Hollywood boots
store", is inaugurated in 1923. In 1927 the brand establishes itself in Florence, soon to write the
history of footwear in the 20th century.
The story of a century full of success and recognition!
The prizes awarded to Salvatore Ferragamo for his revolutionary inventions; the victories of
Maserati's invincible driver Fangio, 1957 world champion. Both fully appreciating their common
identity of unique Italian luxury, the same commitment to developing and defending great ideas
by way of patenting them and the same will to rise to new and difficult challenges. Maserati
striving for excellence in its latest project by Pininfarina, in which the rich heritages of both
brands come together. The values represented by Maserati, trustworthiness, speed and safety,
blend with the craftsmanship and exclusivity of the world of leather under the name of Salvatore
Ferragamo.
Shoes are like cars...both treading the tarmac and travelling the road!
Destination Luxury
Maserati and Salvatore Ferragamo: GranTurismo, a class apart
3rd Stage. Luxury aboard ... The Trunk - Luxurious Space.
Maserati and Salvatore Ferragamo join forces to launch an exclusive project: Luxury in the new
Maserati GranTurismo's trunk.
A unique space specially designed to contain an exclusive set of luggage, the result of the creative
synergy of two of Italy's most prestigious companies. Maserati has chosen Salvatore Ferragamo,
world leader in luxury goods and accessories, to give its interpretation to the excellence of the very
latest Maserati GranTurismo.
A luxury set of practical suitcases created with superior quality materials and made to measure
for a perfect fit in the trunk of the car. The ideal solution for the most demanding travellers, both
him and her, in any situation.
The five pieces the set is composed of offer total versatility and convenience: a suitcase, a
we e kend bag, a beauty case, a garment holder and a multifunctional shoe case. The sophisticated
design was inspired by the elegant lines of the calandra grill on the new coupé, and styled to
satisfy the most demanding tastes.
4th Stage. Customized travelling.
A refined customer service allows for the personalisation of your luggage, adapting it to the
interior of each specific car, offering a choice of two fabrics and four colour variations.
Firenze: exclusive quality smooth hand-made shiny calf leather, in Moor's head or Maserati blue.
Modena: a more sporty style natural scratch-resistant calf leather in black or aubergine with
contrasting stitching.
Fine detailing and exclusive finishing in absolute luxury products.
Time to order?... Ninety days prior to departure.
Arrival
Salvatore Ferragamo for Maserati: destination luxury... The journey goes on...
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