France set to invade Germany

Renault and Citroen are winding up to launch a frontal assault on the German car market. Germany is Europe's largest automotive market, filled with über-drivers that demand cars that set the performance and luxury standard for the rest of Europe, and arguably the world. The French automakers want a larger piece of the German market, as well as further global expansion, too. Renault is bringing the fight to Germany with their new Laguna. The Laguna was designed specifically to appeal to the tastes of German buyers, with Renault's German marketing department making sure the car met the needs and desires of the Deutschland buyer. Hopes are high that the Laguna will bolster profits for Renault. It's an attempt to crack into the $35,000 price range, where profits are fatter, yet buyers are more demanding.

Citroën is also trying to push into the luxury market. Long known for small and medium-sized cars, the brand's C6 is attempting to mix it up on Mercedes, Audi, and BMW's turf. Citroën has a plan to bolster its credibility as a maker of luxurious cars, such as drawing the line from the DS to the C6, while also improving the dealer and support experience to keep customers smiling. Both brands don't yet have the volume in the German market that they desire, but have pledged that Germany is crucial to their survival plans.

[Source: Reuters]

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