The SUV and minivan segment has been stagnant as of late, and coupled with an increase in production at Honda's plants, the imbalance is affecting the number of Pilots and Odysseys that are hanging around dealer lots. To combat the lethargic sales, Honda is increasing dealer incentives and lease subsidies on the aforementioned people movers, the Ridgeline and the long-in-the-tooth Accord.
Regardless of the move, Honda isn't throwing money on the hood like other automakers, which makes both corporate bigwigs and Honda owners happy, as residual values won't be hampered by a flood of inexpensive models hitting the market.
[Source: Automotive News – Sub. Req.]