Malcolm Bricklin undoubtedly has a pretty opinion of himself and a shallow knowledge of
. In a recent interview he talked about his plans to create a new Chinese manufactured luxury
vehicle. He claims to be the only human in history to create a
from the ground up twice, referencing Preston Tucker and John
as previous entrepreneurs who only got one shot at building a new car company. What Bricklin and the BusinessWeek writer both seem to be unaware of is that multiple attempts at starting a car company has actually been fairly commonplace in automotive history. The
Ford Motor Company
third car company after the first two failed to succeed. Henry Leland established both
before selling them to
respectively. More recently, serial entrepreneurs in the tech industry are also pretty common.
Given Bricklin's selective knowledge of the history of the business he is in and the history of many of his own enterprises (
, Yugo, his abortive tie-up with Chery), any pronouncements he makes about his latest venture need to be taken with a huge block of salt until there are actual vehicles for us to evaluate. In the meantime he plans to invest in a plant in China to build a quarter million battery packs per year in order to get the volumes up and the unit price down. He wants to use 150,000 per year for his own luxury PHEV and sell the rest to other
and Phoenix. He apparently wants to get this car on the road by the end of 2009. Hey Malcolm! Call us when you have keys to turn over.
[Source: Business Week]