The new Sundance Channel environmental programming block "The Green" is coming our way in a few weeks and Sundance wants potential viewers (which hey, might be you) to submit short video clips on the theme "What's the Big Idea?" Why would you do this? The winner gets $10,000 and a one-year lease on a new Lexus hybrid. The contest is open until the end of the month and after April 30 Sundance will put the 25 top videos to an online vote. The top five vote getters will then be ordered by "by a panel of environmental experts who will pick the winner; pieces will be judged on creativity, overall theme, feasibility and presentation."
For more details on the contest, you can read the press release after the jump (overwhelming number of exclamation mark alert). If you missed the earlier announcement about what The Green is, click here. Then you'll know whey I'm unhappy they haven't stopped using all capital letters to refer to THE GREEN.

[Source: K.C. Webster / Special Ops Media]

SUNDANCE CHANNEL LAUNCHES USER-GENERATED NEW ECO-CONTEST "WHAT'S THE BIG IDEA?"

YOU COULD WIN A ONE YEAR LEASE TO A LEXUS HYBRID AND 10,000!!!!!!!!

Participants Submit One-Minute Short Films With "Big Ideas" To Green The Planet

Contest Begins April 1, 2007

Sundance Channel invites you to share your suggestions to help green the planet in a national contest entitled "What's The Big Idea?" presented by Lexus. The contest, in which participants submit a one-minute short film featuring their most inspired eco-solutions, helps to kick off the premiere of Sundance Channel's original series "Big Ideas for a Small Planet," which launches on April 17 as part of THE GREEN, a new weekly destination focusing on environmental topics. The creator of the winning short film will be awarded a cash prize of $10,000 to help make his or her "Big Idea" a reality, and a one-year lease of a Lexus hybrid car.

Contestants will submit their one minute "Big Idea" short via http://www.sundancechannel.com/thegreen between April 1 and April 30. The submissions will be narrowed down to 25 short films which will be posted on sundancechannel.com to be viewed and voted on by users. The five films receiving the most votes will be reviewed by a panel of environmental experts who will pick the winner; pieces will be judged on creativity, overall theme, feasibility and presentation.

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