Dodge looking for young buyers for the new Avenger

If you're a working professional in your mid-30s with an annual income around $60,000, take notice: Dodge will be working hard to entice you to buy a new Avenger. Don't think you'll be safe by turning off the TV, either. The Avenger will be on the internet and in your video games, as well. Dodge is marketing its new Avenger to the 30-something demographic with a series of ads that tout technology and performance. Cup-holders that heat and cool your liquid and a MyGIG sound system with 20 gigabytes of hard drive space will be front and center in the ads. Another spot will highlight Avenger's "Natural Performer" attributes. You'll even see the Avenger in Tom Clancy's "Ghost Recon Advanced Warfighter" video game from Ubisoft. We assume the Detroit Free Press means the Avenger will be in G.R.A.W. II actually, since G.R.A.W. has been out on store shelves for some time now.

Every automaker aspires to get younger folks buying its vehicles so they can generate brand loyalty for the future. The Scion brand has worked brilliantly with eight out of 10 owners staying in the Toyota family. Dodge would love to have that kind of success with the Avenger, but the midsize market's main customer is in their 50s according to the Freep. We think Dodge should strap on some hiking boots for that up-hill climb.

[Source: Detroit Free Press]

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