Though we've had
about the pending sale of
before, it now seems as though there may again be a front-runner. Sports racing firm
, which currently runs the Aston Martin racing team, has been identified by
as the leading bidder of the famed British marque. Prodrive's alleged bid of £450 million (USD $875,385,000) would be a big chunk of change for an ultra niche
maker like Aston.
Prodrive founder David Richards still needs to secure funding for the potential purchase since British private equity group Apax would not be a participant even though it owns 49% of Prodrive. Ford is already late in announcing an auction winner since it said it would reveal a winner by the end of February.