Though we've had
about the pending sale of
before, it now seems as though there may again be a front-runner. Sports racing firm
, which currently runs the Aston Martin racing team, has been identified by
as the leading bidder of the famed British marque. Prodrive's alleged bid of £450 million (USD $875,385,000) would be a big chunk of change for an ultra niche
Prodrive founder David Richards still needs to secure funding for the potential purchase since British private equity group Apax would not be a participant even though it owns 49% of Prodrive. Ford is already late in announcing an auction winner since it said it would reveal a winner by the end of February.