'Ford Individual' customization begins in Europe

Ford has begun running a pilot program in Germany and Switzerland that would allow buyers to customize their rides in ways currently unavailable to customers in Europe.

The program, imaginatively called "Ford Individual", is similar to the packages available through Volkswagen and BMW, and will consist of a few distinctly different styling directions.

One is entitled the "Sporty Line" that's primary focus will be more on modern-looking additions, like exterior styling bits, wheels and interior accoutrements. The "Luxury Line" will allow buyers to add leather and wood grain, while the "Hitec Line" consists of in-car entertainment packages, rear-view cameras and other techy tidbits.

Initially the only vehicle that will benefit from these additions is the Ford S-Max, however, demand may allow Ford to broaden the vehicles available for customization.

[Source: Motor Authority]

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