GM tempting the paparazzi in Detroit

Perhaps looking to shake their conservative image, GM is calling all of their A (and maybe a few B, C and D) -list friends to help ring in the New Year at next month's North American International Auto Show (NAIAS) in Detroit. It's all part of GM's celebrity car fashion show that they'll host along the banks of the Detroit River. No, really. "Celebrities will accompany GM vehicles as they glide down an aisle set up inside a heated tent along the Detroit River," GM said Monday.
The event will take place on January 6 as a preview party before press days kick off the show on the 7th. GM used Tiger Woods effectively in L.A. for the launch of the Buick Enclave, but Ford, VW and Audi beat them at their own game with the likes of Lara Flynn Boyle, Christian Slater and Molly Simms. Even Chrysler had Jennifer Love Hewitt on hand to help intro the Sebring convertible.

But now we understand that GM was smart to hold off. ANYBODY can get celebs to show up in L.A. Frankly, stars are a dime a dozen out in LaLa Land. It's much more impressive to get them to show up in Detroit. In a tent. Along the river. In winter. On the card so far are Cheryl Hines (Curb Your Enthusiasm), Vivica A. Fox (Dancing With The Stars), supermodel Petra Nemcova, and Danny Masterson (pictured at right) from "That 70s Show," who will serve as DJ during the event.

Along with the stars, there will of course be cars. A selection of 17 GM models will be on display, including the 2006 Camaro concept, the 2007 Saturn Sky Red Line, a 1951 Buick LeSabre concept and another unknown new concept. Not as impressive as GM's Oscar parties, perhaps, but it should help to kick off the Detroit show off with a bang. The invitation-only party for 1,000 is for media reps, dealers and local prominent business people. If you don't already have your invite, it's probably too late.

[Source: The Detroit News]

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