Audi announced today that it plans to spend €11.8 billion on itself between this year and 2011, which in Yankee coin equates to around $15.6 billion USD. That's a hella lot of change for a luxury brand to invest over the course of five years, with yearly receipts totalling up to €2 billion once things get underway. Clearly Audi is serious about doing whatever it takes to ascend from the bronze medal podium in the German luxury car olympics. Being the perennial second runner-up behind either BMW or Mercedes-Benz must be getting old for the boys from Ingolstadt. The major crux of the plan is to increase Audi's lineup from the 22 vehicles it sells today to 40 by 2015. You can check out some of the vehicles that might fill the brand's lineup by scanning our Audi category, or you can do what we're doing and send Audi suggestions of your own. We're requesting a road-going version of the R10, perhaps with a front bumper and an airbag to meet U.S. safety requirements.
Check out Audi's press release after the jump.
[Source: Audi]
PRESS RELEASE:
AUDI TO INVEST BILLIONS IN NEW MODELS
INGOLSTADT, Germany - Audi is to invest considerable capital in expanding its model range significantly over the next few years. The company plans to invest a total of 11.8 billion euros between 2006 and 2011. This was decided by the AUDI AG Supervisory Board at its last meeting for the year 2006. This means that the amount to be invested by the car manufacturer from Ingolstadt will continue to remain at a very high level.
Around 8.4 billion euros (71 percent) of the total investment volume will be invested in new Audi vehicles alone. The Audi brand intends to extend its range of vehicle models from the existing 22 to a total of 40 by the year 2015. From 2007 onwards, investments will rise steadily to around two billion euros per year. Rupert Stadler, Board Member for Finance and future Chairman of the Board of Management of AUDI AG states: "Investments in new models, in product innovations and core competences are the lifeblood of any company. We can only ensure our corporate success by offering a range of attractive products. This is therefore also an investment in the future of the company and is decisive in safeguarding our jobs."
Audi will be launching several new models or variants on the market next year. The Audi A5 Coupé, Audi TT Roadster and the Audi R8 mid-engined sports car will be among the models to expand the range from 2007 onwards.
Check out Audi's press release after the jump.
[Source: Audi]
PRESS RELEASE:
AUDI TO INVEST BILLIONS IN NEW MODELS
INGOLSTADT, Germany - Audi is to invest considerable capital in expanding its model range significantly over the next few years. The company plans to invest a total of 11.8 billion euros between 2006 and 2011. This was decided by the AUDI AG Supervisory Board at its last meeting for the year 2006. This means that the amount to be invested by the car manufacturer from Ingolstadt will continue to remain at a very high level.
Around 8.4 billion euros (71 percent) of the total investment volume will be invested in new Audi vehicles alone. The Audi brand intends to extend its range of vehicle models from the existing 22 to a total of 40 by the year 2015. From 2007 onwards, investments will rise steadily to around two billion euros per year. Rupert Stadler, Board Member for Finance and future Chairman of the Board of Management of AUDI AG states: "Investments in new models, in product innovations and core competences are the lifeblood of any company. We can only ensure our corporate success by offering a range of attractive products. This is therefore also an investment in the future of the company and is decisive in safeguarding our jobs."
Audi will be launching several new models or variants on the market next year. The Audi A5 Coupé, Audi TT Roadster and the Audi R8 mid-engined sports car will be among the models to expand the range from 2007 onwards.
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