Jaguar continues to round up awards, ranks highest in J.D. Power Sales Satisfaction

The Jaguar brand earned German motoring magazine Auto Zeitung's top quality award. The Jaguar XK has earned "Car of the Year" and "Luxury Car of the Year" honors at the 2006 UK TV People Awards, the title of "Scottish Car of the Year" by The Association of Scottish Motoring Writers, and the Recommended 2007 Award in the Premium Sporty/Performance Car category by Consumer Guide. Now comes word that J.D. Power and Associates just found Jaguar at the top of the heap in Sales Satisfaction for a 3rd consecutive year. That's a lot of accolades for a relatively small manufacturer, and it illustrates perfectly how awards and high sales don't always go hand in hand.
But let's take a look at this newest award. The J.D. Power and Associates 2006 Sales Satisfaction Index (SSI) Study is the one that focuses on the purchase experience. Jaguar ranked highest again, besting Cadillac by 21 points. In the process, Jaguar received the highest score ever recorded in the study. Well, at least since it was redesigned five years ago. Although the whole industry showed improvement this year, the study found that buyers are more likely than ever to walk when they receive bad service. So even if the product is good, dealers need to be on their best behavior. There's a chart that shows where every brand landed after the jump.

[Source: J.D. Power]

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