But let's take a look at this newest award. The J.D. Power and Associates 2006 Sales Satisfaction Index (SSI) Study is the one that focuses on the purchase experience. Jaguar ranked highest again, besting Cadillac by 21 points. In the process, Jaguar received the highest score ever recorded in the study. Well, at least since it was redesigned five years ago. Although the whole industry showed improvement this year, the study found that buyers are more likely than ever to walk when they receive bad service. So even if the product is good, dealers need to be on their best behavior. There's a chart that shows where every brand landed after the jump.
[Source: J.D. Power]