Suzuki's full court press to reach 100,000 in sales

Here's some fun facts for a Friday afternoon: from 1989 through 1999 Suzuki couldn't muster even 50,000 in annual sales in the U.S. and through July of this year it's at nearly 65,000. Lots of things had do to go right for Suzuki to enjoy the kind of success it's having, not the least of which is the mass exodus the market has seen from traditional large SUVs to smaller, less thirsty ones. The company also chose to up its ad budget at the right time raising the dollars it spends on advertising from $77 million in 2004 to $107 million in 2005. (Note – we've seen a few Suzuki ads on these pages before, so we're guessing some of that money went to Weblogs, Inc.).
Now it seems that 100,000 in annual sales is attainable for the first time in the company's history of selling vehicles in the U.S. In addition to the success of the newly redesigned Grand Vitara (sales are up over 500% compared to last year), the larger XL-7 is set to land here soon and the new entry-level SX-4 is right around the corner. Even the aged Forenza, which is the brand's volume seller, is up 27% over last year. The only thing needed to keep Suzuki above the century mark in sales is a Swift kick in the pants.

[Source: AdAge via Straightline Blog]

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