Volvo names treasure hunt finalists

Aar, maties! You can put yer pencils down, Volvo has named the finalists in the hunt for its buried "Pirates of the Caribbean"-themed XC90. The seven piratical finalists include four from the U.S. and one each from the U.K., Japan, Spain and Austria.
The four-week puzzle contest will wrap up in dramatic fashion August 6, when the finalists will be flown to an undisclosed location to compete face-to-face in the final leg of the treasure hunt, a two-day Survivor-like physical and mental test leading them to the Volvo's location. First to dig it up, keeps the car.

The winning pirate will be announced August 11, and Volvo will air a series of reality TV-style online broadcasts of the final competition starting August 24.

So, has the contest been a marketing success so far? Well, if the more than 1,200(!) comments to our original post about the contest are any indication, someone in Volvo's marketing department deserves a raise. In the U.S. alone, more than 52,000 wannabe pirates visited Volvo showrooms to pick up the contest treasure map. Yo-ho-ho!

[Source: Volvo]

More Information