The XPrize Foundation, mostly known for the $10,000,000 Ansari X Prize designed to jumpstart the personal spaceflight industry, announced a while back the Automotive X Prize with a goal of creating new fuel efficient vehicles. The website for this new Automotive X Prize went live a few days ago, with a little more background information on what this new X Prize plans to achieve. While the Ansari X Prize was very much technology driven, the Automotive X Prize will be focused more on entrepreneurial innovation in order to stimulate automotive technology, manufacturing and marketing breakthroughs to reduce emissions and fuel consumption. While the specific rules for the competition are still under development, you can take action now by becoming a donor, sponsor or volunteer. The site is accompanied by a blog, with contributions from the Automotive X Prize team.