General Motors won't reinstate employee pricing. Really.

Those of you holding your breath and waiting for General Motors to reinstate employee pricing will have to hold it a little longer. Despite the automaker's plans to revive the rebates and low-financing deals present in June as incentives to move metal off dealership lots, the company is resisting the urge to follow Chrysler back into the employee pricing abyss.

GM spokespeople call incentives such as the zero percent financing on its 2006 big SUVs "tactical," while the move away from incentive spending in favor of value pricing "strategy." Dealers and analysts alike favor the company's decision to stick to its guns, even if consumers ready to buy don't.

[Source: the Detroit News]

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