Brad Pitt and Angelina Jolie did their best to ensure that the media circus surrounding the birth of their daughter, Shiloh Nouvel Jolie-Pitt, would bring in some mad cash for UNICEF. The folks at Dodge, however, had the foresight to purchase four full pages of advertising space deep within the bowels of the PEOPLE Magazine article premiering Shiloh's litte face, representing one of the biggest advertising coups in recent history.
As Dodge spokespeople say, the stars just sort of aligned. The number of 18-34 year-olds viewing the article will presumably be out of control after all is said and done --the company just couldn't have planned it better.
Makes Ford's Taylor Hicks connection sound kinda lame, now doesn't it?
[Source: The Detroit News]