With every sale, customers get a pre-paid MasterCard debit card to buy up to $1,000 of gas, E-85 or diesel. (Thirstier trucks and SUVs get $1,100 in fuel credits) Customers can choose to get cash or a deduction from the purchase price of the vehicle.
In addition, some models get a price reduction ("customer cash" in Ford-speak) of an additional $1,000 to $4,000. The $4,000 deduction is reserved for the slow-selling Expedition (along with zero percent financing up to 72 months!), and there are some good deals on trucks, with the F-150 getting a $2,500 price break and the Super Duty knocked down $2,000.