Hybrids and the 'metrospiritual' segment

Best Syndications has posted an article on how hybrid vehicles are part of the demographic category Lifestyles of Health and Sustainability (LOHAS) or "metrospiritual. " (Pictured is actress Gwyneth Paltrow, considered by many to be a member of said category).

The writer goes on to argue that hybrids are the four-wheeled embodyment of this $227 billion segment, which includes members shopping at Whole Foods grocery stores; drinking tea versus coffee or soda; and practicing yoga. To a metrospiritualist, a hybrid states that its owner cares about the world, just like a HUMMER broadcasts its owner's views.

The article continues by discussing how owning a hybrid can be cost-effective, with discounted insurance and free use of municipal parking spaces.


[Source: Best Syndication]