Rover brand to live on

BMW said Tuesday that it is "in discussions with several parties" interested in buying the rights to the Rover brand name. Two of the suitors are Chinese rivals SAIC and Nanjing Auto, both of which ended up with a piece of MG Rover when the company went under, while rights to the brand itself reverted to BMW.
SAIC owns the intellectual property for the Rover 25 and 75 models, which it intends to use to build its own version of one or both cars. Nanjing Auto actually owns the rest of MG Rover, and plans to use the technology it acquired to build MG75 sedans beginning in 2007.

[Source: Reuters via BBC News]

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