Malaysian automaker Proton will likely announce this week which Chinese automaker it’s chosen as a dance partner. Any foreign automaker wishing to break into the highly lucrative Chinese auto market must buddy up with a local automaker in order to do business in the communist country according to state law.
A Chinese collaborator may be just one in a handful of new relationships Proton intends to pursue with various automakers around the world. After its talks with Volkswagen fell through executives at the company rethought their strategy and decided a number of partnerships would be better than just one.
A Chinese collaborator may be just one in a handful of new relationships Proton intends to pursue with various automakers around the world. After its talks with Volkswagen fell through executives at the company rethought their strategy and decided a number of partnerships would be better than just one.
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