Farago’s spiel is simple. The Truth About Cars—its articles and reviews—is about honesty, no matter how much it hurts. The non-commercial site points out that the true nature of vehicles cannot be hidden from the public in this brave new world that's covered by a very wide web.
The Internet is rapidly reaching numero uno status among car buyers and enthusiasts who, Farago argues, aren't as easily duped by the latest “Three Thumbs Up!” advertising found in traditional marketing and magazines.
TTAC, as one of those online sources, is more than willing to hop behind the wheel of a press vehicle and tell it like it is. The problem seems to be that automakers aren't very fond of TTAC's caustic wit.