GM planning flex-fuel push

GM will launch a major advertising and consumer education campaign for its flex-fuel vehicles next month. Elizabeth Lowery, GM Vice President, Environment and Energy, announced the company's plans Tuesday at the 2006 Automotive News World Congress.

As we reported from the L.A. Auto Show earlier this month, GM rolled out a fleet of flex-fuel vehicles, capable of running up to 85 percent ethanol, in conjunction with a demonstration program with the California state government.

GM indicated its FFV promotion would expand to become a full marketing campaign later in the year. The full text of Lowery's presentation is available here.

Meanwhile, the New York Times reports that ethanol prices are rising, following oil prices upward.

Share This Photo X