Honda has so much platform flexibility that a senior executive is complaining that the company doesn't offer up enough light trucks. Easy for the new winner of North American Truck Of The Year to say.
CEO of Honda North America Inc. Koichi Kondo said that Honda's flexible manufacturing processes allow for three vehicles to be built on the same line, meaning that sales can dictate which vehicle the company makes more of. As it stands, Kondo says, Honda isn't taking full advantage of that flexibility. Honda's sparse light truck lineup is Kondo's next big conquest, particularly since the U.S. falls about 50/50 in comparing car sales to those of light trucks.