GM has moved back up to the 4th most respected name in the nation's top 100 companies, according to the Delahaye index, ranking behind Wal-Mart, Microsoft, and Time Warner. For GM, this has to be welcome news, considering they had fallen as low as 13th place just three quarters ago. In case you're wondering how Delahaye computes such rankings, they're based on analysis of mainstream media coverage, taking into account the frequency and type of coverage (positive or negative). Without a doubt, the coverage of employee-discount pricing has been overwhelmingly positive, and I'm sure that coverage of recent JD Power results helped GM as well. Does this mean that Bob Lutz will ease up on the media on his blog? I hope not, since that wouldn't be any fun.
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