That's right, the famous automotive executive of yore is to appear in a series of TV commercials promoting Chrysler's own employee discount program. Jason Alexander, from Seinfield, will appear along side Lee Iaccoca for the commercials. Iacocca helped rescue Chrysler in the Eighties, but apparently he still considers himself a Ford guy. I suppose if you helped create the Mustang, you would feel more like a Ford guy than a Mopar fan. That brings up a point. If a person was a huge Chrysler minivan fan, does Mopar apply as a descriptor? I digress. Iacocca is a living legend, but I'm not certain how many people born after the late 1970s will recognize him.