Charger ads begin with NASCAR

Chrysler has targeted race fans with the first 15-second teaser ads for the Dodge Charger during the Darlington race this Saturday night. The Charger will not be using the "That thing have a Hemi" tagline but instead use the "unleashed" theme. They also will not use images of past Chargers in the ads. "We think this car stands on its own," Darryl Jackson, vice president of marketing for Dodge said. The Charger will be available at dealers at the beginning of June.