President Roh Moo-hyun of South Korea is a trendspotter. He must have been paying attention to Mercedes' decline and is equipping the presidential fleet with new BMWs instead of the former Mercedes. The government is buying five bullet-proof 760 Li BMWs (the longer wheelbase version). There will be 5mm of bullet-proof glass and a stronger frame. This will raise the price of the cars significantly. Some are saying ten times more than the MSRP of $117,300. It really is good to be the president (or king).


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