General Motors, Ford and Chrysler are still putting more than double the amount of incentives on the hoods of new cars than the imports, but the average is going down. The imports have been forced to play the game with Toyota (up 23.6%), Honda (up 8.7%) and Nissan (up 15.5%). GM has taken a stand that as new models hit the market, the base prices will be more aligned with transaction prices instead of using incentives to bring the price down. Chrysler has had the most success with lowering incentives (down 11.1%) and raising sales (7.6%).

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