Toyota, the NBA and the WNBA have agreed on a multi-year marketing agreement to build brand "affinity" among basketball fans. The new venture means there will be endless Toyota tie-ins at NBA events like the All-Star game and even the NBA Finals. There's no mention if Toyota brands Lexus and Scion will be part of the deal but the press release seems like a Toyota brand only type of partnership.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.