Toyota inks new deal with NBA

Toyota, the NBA and the WNBA have agreed on a multi-year marketing agreement to build brand "affinity" among basketball fans. The new venture means there will be endless Toyota tie-ins at NBA events like the All-Star game and even the NBA Finals. There's no mention if Toyota brands Lexus and Scion will be part of the deal but the press release seems like a Toyota brand only type of partnership.