"If you want to see Jordan without her top on you are just as likely to buy Nuts or Zoo as Maxpower."

Allow me to translate. Maxpower is a UK magazine that claims to be "the definitive guide to arsing about in cars" (read: tuned cars and soft core porn). MP blasted out of the gates, toppling the country's traditional buff books. Now it seems the party's over; sales of Maxpower and related EMAP titles sank 10% last year, as readers switched to generic "lad's mags" like Nuts and Zoo. (At least that's the story according to grave dancer Adam Waddell, publisher of BBC's Top Gear.) Jordan is a topless model.