Volvo aiming for first Super Bowl ad

I know I know, how much more excitement can you get after watching one half of professional football and a half time show featuring Paul McCartney? It seems Volvo will use a 30 second spot in the third quarter of the game (the time when no one is really paying attention to the game or commercials) to advertise the new V8 engine offered in the XC90 SUV. Sorry this isn't a more thrilling news bite I'm still recovering from the holidays.