Does anyone notice car show exhibits?

There's an article over at the Detroit News about the time and money spent building the elaborate exhibitions at the annual car show in Detroit. Sure it's a semi-interesting read of one more behind the scenes aspect of the automotive industry, but it also got me thinking. I've been to a car show every year since I was 10. I can tell you of some of the coolest cars I saw but for the life of me I can't remember an exhibit that floored me on its own. Even if I remember that someone put a sports car on a wall sideways can I tell you what brand it was? Not really. Tons of rocks with a Jeep on top? Not that impressive. Does anyone think the presentation actually outweighs or even boosts the vehicles' impact?