The last generation of F-150's wore the crown in the 90's, if it could be spun into a truck-marketing package, Ford had it; Lightning, King Ranch, Harley Davidson, etc. Now Dodge is going nuts with special packages for the Ram, including the 2004 Rumble Bee. takes one out for a drive and eyes-up the SRT-10 Quad Cab and Power Wagon also.

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