Tailgating reaches new level

If you've ever been on a tour bus you've seen how satellite TV can reach a moving vehicle. But now that technology is reaching into passenger vehicles. Sure it's fantastic for tailgating (why even go to the game?) but how on earth can the purchase even be reasoned with. The story mentions boats and RVs and those make a lot more sense since there is so much time spent idling. But driving and "watching" Oprah all the time doesn't sound like a sane practice.