Wednesday marked the official release of two redesigned trucks built by DaimlerChrysler, the Jeep Grand Cherokee and the Dodge Dakota pickup. The vehicles finish off a year of nine new product launches for DC, whose Chrysler Group has experienced a 3 percent rise in sales over that period. The launches also celebrate the success of the Warren and Jefferson North plants in Michigan, in which Chrysler has invested over $500 million in the last three years. DC posted a $628 million profit in the second quarter of this year, and they are hoping that the Grand Cherokee and Dakota explode onto the scene like the 300C and Magnum, which have sold more than expected and brought heavy publicity to the automaker. It seems like just yesterday that G-Unit was bragging about how they had the first 300C riding on 24s, which just goes to show how making a vehicle desirable to the hip-hop contingent can get things popping for a formerly yawn-riffic manufacturer. Buick, are you listening?
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