Not only did Toyota post impressive gains but the Japanese as a whole had a record month in July. This was the same month that saw the Big 3 offer incentives worth more money than I spent on my first car. But those incentives often worked but not as well as Nissan, Lexus, Scion, Infiniti and Korea's Hyundai that all saw sales rise by more than 10 percent. Chrysler managed to post profits with few incentives but GM and Ford continue to lose their hold on large chunks of market share. 

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