And to compete with the big three, you need a big truck, which is what the next-generation Tundra will be, with a hulking V8 and dimensions matching those of the lads from Detroit. The FTX from this year's Detroit Auto Show serves as a bit of a preview, but most likely its exaggerated features will be tamed for production. No one knows if the new Tundra will be as refined or easy to drive as the current model, but Toyota's primary goal is to bring something like the Nissan Titan to the big kids table. Toyota is so serious about the Tundra, they're building a new factory for it down in San Antonio.
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