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jim farley

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    Report: Ford tells Congress it collects and protects some driver data
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    Last month Ford's Jim Farley made waves at the CES when it was reported he told show attendees, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone." Farley and Ford later partially retracted and clarified that statement. Spurred by a desire ...

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    Report: Ford's Farley apologizes for saying Blue Oval tracks customers with GPS
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    Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it," according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the ...

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    Exclusive: Ford says utility vehicles are key to global growth
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    While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, ...

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    Report: Ford mulling EcoSport for US? [w/poll]
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    "We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America. The diminutive ...

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    Report: Farley says Lincoln learnings in China could influence brand in US
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    Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In ...

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    Report: Ford's Jim Farley hints at Lincoln sales rebound
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    If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ...

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    Podcast: Autoblog Podcast #327
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    New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup ...

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    Report: Lincoln to adopt Mini-like personalization strategy?
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    There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is ...

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    Official: Ford shakes up executives, Mulally to stay through 2014
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    Ford shored up its executive team this morning, announcing not only a series of promotions, but confirming that popular CEO Alan Mulally will remain at Ford through at least 2014. The announcements arrive amid speculation about Ford's succession plan and who would ultimately replace Mulally, 67, ...

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    Report: Ford sales boss Farley studies video game industry, refines prelaunch marketing efforts
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    Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks ...

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    Submit your questions for Autoblog Podcast #300 LIVE!
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    We record Episode #300 of the Autoblog Podcast tonight, and with the milestone episode, we welcome back recently departed and dearly loved host Chris Shunk for a guest slot. You can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if ...

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    Report: Ford's Farley addresses 'the burden of being Lincoln'
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    For at least two years, the plot lines concerning Lincoln have been "How much longer until Ford kills it?" and then "How much longer until Ford turns it around?" We were told that the 2013 MKZ would begin the resurrection of a brand that many felt nostalgia for, but not love (not unlike Cadillac ...

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    Report: Blue Oval's Farley vows to fix MyFord Touch
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    MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even ...

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    Report: Scion xB, xD models getting the axe
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    Scion has long been labeled as a "youth brand," so perhaps we shouldn't be surprised to read word of parent Toyota turning over the marque's aging nameplates so quickly. According to Ward's Auto, Scion is set to kill off its xB and xD models – the first a onetime icon for the brand, the ...

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    Report: Fusion couldn't outsell Toyota Camry even if Ford wanted it to, which it apparently doesn't
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    "I don't think we're very enamored with being Number One just to be Number One," Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model's premium-look sheetmetal made a splash at this month's Detroit ...

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    Report: List of Mulally successors narrowed down to four
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    How do you replace the man credited by Time Magazine with managing "the biggest business turnaround of the Great Recession?" That's a very good question, and one that the Ford board of directors is grappling with as company CEO Alan Mulally edges closer to retirement age. At 66, Mulally isn't ...

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    Video: Ford marketing VP Farley pushes real Shelby Cobra around Laguna Seca
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    The 2012 Monterey Motorsports Reunion will certainly be a loud one. The featured marque will be the Shelby Cobra, which will celebrate 50 years of exciting existence. Ahead of next year's festivities, one man decided to get a taste of on-track action a bit early. That man is Jim Farley, and if ...

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    Opinion: Stack of potential suitors line up at Ford for Life After Mulally
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    Who Could Possibly Replace Ford's Golden CEO?

    Insiders say the jockeying for Mulally's position has already begun.
    There was a time when some folks in Detroit were convinced Lee Iacocca's last name was really an acronym for: I Am Chairman of Chrysler Corp. Always. Indeed, it took a shove from ...

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    Chicago 2011: Ford's Farley talks Apple Genius Bars and the push to "democratize technology"
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    2011 Ford Explorer – Click above for high-res image gallery
    Jim Farley, Ford's Group Vice President, Global Marketing, Sales and Service, gave the keynote speech at the Chicago Auto Show this morning, and the only way it could have been more on-topic is if he had given his speech via ...

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    Ford named Marketer of the Year by Advertising Age
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    Ford has been named Advertising Age magazine's Marketer of the Year for 2010. The full-court press that the Blue Oval team has been applying continues to pay off, with $4.7 billion in profit for the first half of 2010 – a 17-percent boost over 2009 and the biggest company payday since 1998. ...

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