Everyone likes to go after the champ. When it comes to fuel economy, that means taking on the Prius, which is something that automakers not named Toyota have been trying to do for years. Just because no one has been able to beat the Prius for fuel economy numbers isn't stopping them from trying. Hyundai was just caught with a potential Prius-fighter and now we have news that Ford is joining the party. Well, is going to join again.
EcoBoost, Hybrids Will Still Be Highlighted In Future Ads
The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports.
Ford discussed the past, present and future of automotive manufacturing
Ford Motor Co. celebrated the 100th anniversary of the moving assembly line this week at its Wayne Assembly plant by setting new goals for global manufacturing, and promising the next few years will mark the automakers' largest manufacturing expansion in 50 years.
In addition to achieving an EPA-rated 21 miles of electric range, Ford now has another thing to celebrate about its new C-Max Energi plug-in hybrid. California customers of the new compact MPV will get full rights to use carpool lanes with or without an additional passenger.
Ford is in the fast lane on the way to fuel efficiency. The EPA rated the company's C-Max Energi plug-in hybrid at 100 miles per gallon equivalent Thursday, making it the most fuel-efficient plug-in hybrid offered to Amercan consumers by the auto industry.
Ford says hybrid buyers tend to be more optimistic and upbeat
If you're a bandage maker, how do you go up against Band-Aids? Or if you're a lip balm maker, how to you challenge ChapStick?
That's the question Ford faced when it decided to challenge Prius, a name which is becoming synonymous with hybrid cars, by building a car that will come only in hybrid and extended-range electric versions in the U.S. – the C-Max.