After much speculation, Mini confirms that its factory in Oxford is ceasing production of the slow-selling Coupe and Roadster models. So if you want a new Mini, you're going to have to take it with three doors or more.
Mini impressed us all when it revealed the Superleggera Vision concept at the Paris Motor Show a couple of months ago. But even before the little roadster concept debuted, there were already rumors of its production potential. And those rumors are only being further entrenched by the emergence of a series of patent renderings.
With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
The Mini Roadster ad campaign is continuing the "Another Day. Another Adventure." campaign begun with the Mini Coupe. The Roadster spots, directed by Peter Berg, started with two well-dressed gents darting through the various avenues of Istanbul. It picks up with them having, somehow, nearly driven off a bridge.