Jeep has unveiled seven new concepts that will participate in the 49th annual Easter Jeep Safari in Moab, UT, in just a couple of weeks.
Jeep Cherokee Videos
The National Highway Traffic Safety Administration has opened a Preliminary Evaluation into the 2015 Jeep Cherokee because one caught fire while parked in California. The owner had reportedly only purchased the SUV about two days before the blaze, and the vehicle had less than 100 miles on it. Much of the incident was captured on camera.
We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of ne
The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording--"Motherless Children," 1962--the ad spot discusses something we can all relate to – the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And